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Marketing

Forthcoming Marketing Publications

  • Crockett, David, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang and Garrett Coble (forthcoming), "Immigration, Culture, and Ethnicity in Transformative Consumer Research," Journal of Public Policy & Marketing.
  • May, Frank and Ashwani Monga (forthcoming, 2014).  "When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience," Journal of Consumer Research, 40, 5 (February).
  • Siddiqui, Rafay A., Frank May, and Ashwani Monga (forthcoming, 2014), "Reversals of Task Duration Estimates: Thinking How Rather than Why Shrinks Duration Estimates for Simple Tasks, but Elongates Estimates for Complex Tasks," Journal of Experimental Social Psychology, 50, 1 (January), 184-189.

2013 Marketing Publications

  • Simonson, Itamar, James R. Bettman, Thomas Kramer, and John W. Payne (2013), "Directions for Judgment and Decision Making Research Based on Comparison Selection: Reply to Arkes, Johnson, and Kardes," Journal of Consumer Psychology, 23(1), 161-163.
  • Simonson, Itamar James R. Bettman, Thomas Kramer, and John W. Payne (2013), "Comparison Attraction: A Preview of Another Approach for the Study of Consumer Judgment and Choice," Journal of Consumer Psychology, 23(1), 137-149.

2012 Marketing Publications

  • Durvasula, Srinivas, Subhash Sharma, Kealy Carter (2012), "Correcting the t Statistic for Measurement Error, Marketing Letters, 23: 671-682.
  • Haws, Kelly L., William O. Bearden and Gergana Y. Nenkov (2012), "Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts," Journal of the Academy of Marketing Science, 40 (5), 695-710.
  • Haws, Kelly L., William O. Bearden and Utpal M. Dholakia (2012), "Situational and Trait Interactions among Goal Orientations," Marketing Letters, 23 (1), 47-60.
  • Monga, Alokparna and Zeynep Gurhan-Canli (2012), "The Influence of Mating Mindsets on Brand Extension Evaluation," Journal of Marketing Research, 49 (August), 581-93.
  • Torelli, Carlos, Alokparna Monga, and Andrew Kaikati (2012), "Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts," Journal of Consumer Research, 38 (February), 948-963.
  • Monga, Ashwani and Rajesh Bagchi (2012), "Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers," Journal of Consumer Research, 39, 1 (June), 185-198.
  • Monga, Ashwani, Haipeng Chen, Michael Tsiros, and Mona Sinha (2012), "How Buyers Forecast: Buyer-Seller Relationship as a Boundary Condition of the Impact Bias," Marketing Letters, 23, 1 (March), 31-45.
  • Robinson, Stefanie Rosen, Caglar Irmak and Satish Jayachandran, (2012), "Choice of Cause in Cause Related Marketing," Journal of Marketing, 76 (July), 126-139.
  • Sharma, Subhash, Srinivas Durvasula, and Robert Ployhart (2012), "The Analysis of Mean Differences Using Mean and Covariance Structure Analysis: Effect Size Estimation and Error Rates," Organizational Research Methods, 15, 75-102.

2011 Marketing Publications

  • Irmak, Caglar, Rebecca W. Naylor and William O. Bearden (2011), "The Out-Of-Region Bias: Distance Estimations Based-on Geographic Categorization," Marketing Letters, 22, 2, 181-196.
  • Irmak, Caglar, Beth Vallen and Stefanie Rosen Robinson (2011), "The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption," Journal of Consumer Research, 38 (August).
  • Kirca, Ahmet, William O. Bearden and Kendall Roth (2011), "Implementation of Market Orientation in the Subsidiaries of Global Companies: The Role of Institutional Factors," Journal of the Academy of Marketing Science, 39: 683-699.
  • Kramer, Thomas and Lauren Block (2011), "Nonconscious Effects of Peculiar Beliefs on Consumer Psychology and Choice," Journal of Consumer Psychology, 21(1), 101-111.
  • Wilcox, Keith, Thomas Kramer, and Sankar Sen (2011), "Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice," Journal of Consumer Research, 38(1), 151-163.

2010 Marketing Publications

  • Colton, Deborah, Martin S. Roth, and William O. Bearden (2010), "Drivers of International E-tail Performance: The Complexities of Orientations and Resources," Journal of International Markerting, 18 (1), 1-22.
  • Haws, Kelly L., Utpal M. Dholakia and William O. Bearden (2010), "An Assessment of Chronic Regulatory Focus Measures," Journal of Marketing Research, Vol. XLVII (October), 967-982.
  • Irmak, Caglar, Beth Vallen, & Sankar Sen (2010), "You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences, Journal of Consumer Research, Vol. 37 (October).
  • Saini, Ritesh, Raghunath Singh Rao & Ashwani Monga (2010) "Is That Deal Worthy My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain," Journal of Marketing, Vol. 74 (January), 34-48.
  • Soster, Robin, Ashwani Monga, & William O. Bearden (2010) "Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting," Journal of Consumer Research, Vol. 37 (December).

 

2009 Marketing Publications

  • Bahadir, S. Cem, Sundar G. Bharadwaj, and Michael Parzen (2009) “A Meta-Analysis of the Determinants of Organic Sales Growth," International Journal of Research in Marketing, (26), 263-275.
  • Balachander, Subramanian, Bikram Ghosh & Axel Stock (2009), "Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions," Marketing Science, (September).
  • Carlson, Jay P., Leslie H. Vincent, David M. Hardesty, and William O. Bearden (2009), "Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings," Journal of Consumer Research, 35 (February), 864-876.
  • Ghosh, Bikram & Axel Stock (2009), "Advertising Effectiveness, Digital Video Recorders, and Product Market Competition," Marketing Science, (September).
  • Krasnikov, Alexander, Satish Jayachandran, and V. Kumar (2009), “The Impact of CRM Technology on Cost and Profit Efficiencies: Evidence from U.S. Commercial Banking Industry,” Journal of Marketing, Vol. 73 (November), 61-76.
  • Manning, Kenneth C., William O. Bearden, and Kelly Tian (2009), "Development and Validation of the Agents' Socially Desirable Responding (ASDR) Scale," Marketing Letters, 20 (1), 31-44.
  • Monga, Ashwani and Ritesh Saini (2009), “Currency of Search: How Spending Time on Search is Not the Same as Spending Money,” Journal of Retailing Special Issue on Consumer Behavior, 85, 3.
  • Roth, Martin, Satish Jayachandran, Mourad Dakhli, and Deborah Colton (2009), “Subsidiary Use of Foreign Marketing Knowledge," Journal of International Marketing, 17 (1), 1-29.
  • Monga, Alokparna Basu and Deborah Roedder John (2009), “Understanding Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking,” Handbook of Brand Relationships, Editors: Joseph Priester, Deborah J. MacInnis and C. Whan Park. Publisher: M.E. Sharpe.

2008 Marketing Publications

  • Bahadir, S. Cem, Bharadwaj, Sundar G., and Srivastava, Rajendra K. "Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?" Journal of Marketing, 72 (November), 49-64.
  • Bradley W. Brooks and Randall L. Rose (2008), "The Influences of Matched Versus Mismatched Negotiation Orientations on Negotiating Processes and Outcomes," Journal of Marketing and Theory Practice, 16 (Summer), 199-217.
  • Crockett, David, (2008), "Marketing Blackness: How Advertisers Use Race to Sell Products," Journal of Consumer Culture, 8 (2) (July) 245-268.
  • Kalaignanam, Kartik, T. Kushwaha, P. Varadarajan (2008) "Marketing Operations Efficiency and the Internet: An Organizing Framework," Journal of Business Research, (61), 300-308.
  • Krasnikov, Alexander and Satish Jayachandran (2008), "The Relative Impact of Marketing, R&D, and Operations Capabilities on Firm Performance," Journal of Marketing.
  • Madden, Tom, Frank Fehle, Susan Fournier, and David G. Shrider, "Brand Value and Asset Pricing," Quarterly Journal of Finance & Accounting, (January) 2008, Vol. 47, No. 1.
  • Malhotra, Manoj and Subhash Sharma (2008), "Measurement Equivalence Using Generalizability Theory: An Examination of Manufacturing Flexibility Dimensions," Decision Sciences, (November), Vol. 39, 643-670.
  • Monga, Alokparna Basu and Deborah Roedder John, "When Does Negative Brand Publicity Hurt? The Moderating Influence of Analytic Versus Holistic Thinking," Journal of Consumer Psychology, 18 (4), 320-332.
  • Saini, Ritesh and Ashwani Monga (2008), "How I Decide Depends on What I Spend: Use of Heuristics is Greater for Time than for Money," Journal of Consumer Research, 34, 6 (April), 914-922.
  • Schnaars, Steven P., Gloria J. Thomas, and Caglar Irmak (2008), "Predicting the Emergence of Innovations from Technological Convergence: Lessons from the 20th Century," Journal of Macromarketing, 28, 2, 157-168.

2007 Marketing Publications

  • Hardesty, David M., William O Bearden, and Jay P. Carlson (2007), "Persuasion, Knowledge and Consumer Reactions to Pricing Tactics," Journal of Retailing, 83 (2), 199-210.
  • Nevins, Jennifer, L., William O. Bearden, and R. Bruce Money (2007), "Ethical Values and Long-Term Orientation," Journal of Business Ethics, 71 (3), 261-274.
  • Carlson, Jay P., William O. Bearden, and David M. Hardesty (2007), "Influences on What Consumers Know and What They Think They Know Regarding Marketer Pricing Tactics," Psychology and Marketing, 24 (2), 117-142.
  • Bearden, William O. and Ronald P. Wilder (2007), "Household Lifecycle Effects on Consumer Wealth and Well-Being for the Recently Retired," Journal of Macromarketing, 27 (4), 389-403.
  • Ghosh, Bikram P. and S. Balachander (2007), "Competitive Bundling and Counterbundling with Generalist and Specialist Firms," Management Science, Vol. 53 (1), pp. 159-168.
  • Kalaignanam, Kartik., V. Shankar, R. Varadarajan 2007. "Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships," Management Science, 53, 357-74.
  • Monga, Alokparna Basu and Loraine Lau-Gesk (2007), "Blending Co-brand Personalities: An Examination of the Complex Self," Journal of Marketing Research, 44 (August), 389-400.
  • Monga, Alokparna Basu and Deborah Roedder John (2007), "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking," Journal of Consumer Research, 33 (March), 529-36.
  • Rose, Randy and Brad Brooks (2007), "The Effects of Matched and Mismatched Negotiation Orientations on Bargaining Behavior and Outcomes," Journal of Marketing Theory & Practice.
  • Weathers, Daniel, Sharma, Subhash, and Stacy L. Wood (2007), "Effects of Online Communication Practices on Consumer Perceptions of Performance Uncertainty for Search and Experience Goods," Journal of Retailing.
  • Shimp, Terence A., Stacy L. Wood, and Smarandescu, Laura (2007), "Consumer Testimonials as Self-Generated Advertisements: Evaluative Reconstruction Following Product Usage," published in the MSI Working Paper Series, 05 (2), pp. 93-113, Marketing Science Institute: Cambridge, MA, Journal of Advertising Research.

2006 Marketing Publications

  • Bearden, William O., R. Bruce Money, and Jennifer L. Nevins (2006), "Multidimensional Versus Unidimensional Measures in Assessing National Culture Values: The Hofstede VSM94 Example," Journal of Business of Research, 59 (February), 195-203.
  • Feldman, Daniel C., William O. Bearden, and David M. Hardesty (2006), "Varying the Content of Job Advertisements: The Effects of Message Specificity, " Journal of Advertising, 35 (Spring), 123-142.
  • Haws, Kelly L. and William O. Bearden (2006), "Dynamic Pricing and Consumer Fairness Perceptions," Journal of Consumer Research, 33 (December), 304-311.
  • Bearden, William O. , R. Bruce Money, and Jennifer L. Nevins (2006), "A Measure of Long-Term Oriineation: Development and Validation," Journal of the Academy of Marketing Science, 34 (4), 456-467.
  • Kaufman, Peter, Satish Jayachandran, and Randall L. Rose (2006), "The Role of Relational Embeddedness in New Product Selection by Retail Buyers," Journal of Marketing Research, 43, (November) 580-587.
  • Jayachandran, Satish and Rajan Varadarajan (2006), "Does Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives," Journal of the Academy of Marketing Science, 34 (3), 284-294.
  • Kalaignanam, K. and R.Varadarajan (2006), "Customers as Co-Producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency," in R.F. Lusch and S.L. Vargo (Eds.), Toward a Service-Dominant Logic for Marketing: Dialog, Debate and Directions, Armonk, NY: M.E. Sharpe, 270-281.
  • Madden, Tom, Frank Fehle and Susan M. Fournier (2006), "Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands" Journal of the Academy of Marketing Science, Spring, Vol. 34 No. 2 pp. 224-235. Winner of the Sheth award for best manuscript in 2006.
  • John, Deborah Roedder, Barbara Loken, Kyeong-heui Kim and Alokparna Basu Monga (2006), "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Journal of Marketing Research, 43 (November), 549-63.
  • Monga, Ashwani and Michael J. Houston (2006), "Fading Optimism in Products: Temporal Changes in Expectations about Performance," Journal of Marketing Research, 43, 4 (November), 654-663.
  • Monga, Ashwani and Akshay R. Rao (2006), "Domain-Based Asymmetry in Expectations of the Future," Organizational Behavior and Human Decision Processes, 100, 1 (May), 35-46.
  • John, Deborah Roedder, Barbara Loken, Kyeong-heui Kim and Alokparna Basu Monga (2006), "Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Journal of Marketing Research, 43 (November), 549-63.
  • Rose, Randy, Peter Kaufman, and Satish Jayachandran (2006), "The Role of Relational Embeddedness in New Product Acceptance Decisions," Journal of Marketing Research, 43 (November), 581-587.
  • Rose, Randy, Paul Miniard, Mike Barone, and Ken Manning (2006) "A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over All Competitors," Journal of Advertising, 35 (Winter), 53-64.
  • Rose, Randy, Matt Bernthal, and Peter Kaufman (2006) "When Norms Collide: Normative Conflict in the Processing of Public Service Announcements," Journal of Non-Profit & Public Sector Marketing, 16 (1-2), 21-40.
  • Sharma, Subhash, Kelly Hewett, and Bruce Money (2006), "National Culture and Industrial Buyer-Seller Relationship in the U.S. and Latin America," Journal of the Academy of Marketing Science, 2006, 386-402.

2005 Marketing Publications

  • Irmak, Caglar, Lauren G. Block, and Gavan J. Fitzsimons (2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want it to Work," Journal of Marketing Research, 42, November, 406-409.
  • Jayachandran, Satish, Subhash Sharma, Peter Kaufman, and Pushkala Raman (2005), "The Role of Relational Information Processes and Technology Use in Customer Relationship Management," Journal of Marketing, 69 (October), 177-192.
  • Kaufman, Peter, Satish Jayachandran, and Randall L. Rose (2005), "How Relational Embeddedness Affects Retail Buyers' New Product Selection," Marketing Science Institute Working Paper Series, 05-116.
  • Kirca, Ahmet, Satish Jayachandran, and William O. Bearden (2005), "Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance," Journal of Marketing, 69, April, 24-41.
  • Monga, Ashwani and Rui Zhu (2005), "Buyers Versus Sellers: How They Differ in Their Responses to Framed Outcomes," Journal of Consumer Psychology, 15, 4, 325-333.
  • Rose, Randy and Stacy Wood, (2005) "Paradox and the Consumption of Authenticity through Reality Television," Journal of Consumer Research, 32 (September), 284-296. (This paper was cited or reported on by dozens of news organizations, blogs, and Web sites throughout the world including such diverse outlets as CBSNews.com, FoxNews.com, United Press International, the Hindustan Times of India, the Sun-Herald of Australia, Health Magazine, and WebMD.)
  • Rose, Randy, Matt Bernthal, and David Crockett (2005) "Credit Cards as Lifestyle Facilitators," Journal of Consumer Research, 32 (June), 130-145.
  • Sharma, Subhash, Ron Niedrich, and Danny Weathers (2005), "The Impact of the Number of Scale Points, Dispositional Factors, and the Status Quo Decision Heuristic on Scale Reliability and Response Accuracy," Journal of Business Research, November, 1516-1524.
  • Sharma, Subhash, Satish Jayachandran, Peter Kaufman and Pushkala Raman (2005), "The Role of Information Processes and Technology Use in Customer Relationship Management," Journal of Marketing, October, 177-192 .
  • Sharma, Subhash, Saeed Samiee and Terence A. Shimp (2005), "Brand Origin Recognition Accuracy: Its Antecedents and Consumers' Cognitive Limitation," Journal of International Business Studies, July, 379-397.
  • Sharma, Subhash, Soumen Mukherjee, Ajith Kumar and William R. Dillon (2005), "A Simulation Study to Investigate the Use of Cutoff Values for Assessing Model Fit in Covariance Structure Analysis," Journal of Business Research, July, 935-943.

2004 Marketing Publications

  • Hardesty, David M. and William O. Bearden (2004), "The Use of Expert Judges in Scale Development: Implications for Improving Face Validity of Measures of Unobservable Constructs," Journal of Business Reseach, 57 (2), 98-107.
  • Crockett, David and Melanie Wallendorf (2004), "The Role of Normative Political Ideology in Consumer Behavior," Journal of Consumer Research, 31 (3) (December) 511-528.
  • Jayachandran, Satish, Kelly Hewett, and Peter Kaufman (2004), "Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process," Journal of the Academy of Marketing Science, 32 (Summer), 219-233.
  • Madden, Thomas J., Marty Roth, and Bruce Money (2004), "Purchasing Processes and Characteristics of Industrial Service Buyers in the US and Japan," Journal of World Business.
  • Rose, Randy and Brad Books (2004) "A Contextual Model of Negotiation Orientation," Industrial Marketing Management, 33 (2), 125-133.
  • Sharma, Subhash and Manoj Malhotra (2004), "Measuring Dimensions of Manufacturing Flexibility," Journal of Operations Management, 22 (2004), 171-196.

2003 Marketing Publications

  • Taylor, Valerie and William O. Bearden (2003), "Ad Spending on Brand Extensions: Does Similarity Matter?", Journal of Brand Management, 2 (September), 63-74.
  • Hardesty, David M. and William O. Bearden (2003), "Consumer Evaluations of Different Promotion Types and Price Presentations: The Moderating Role of Promotional Benefit Level," Journal of Retailing, 79 (1), 17-25.
  • Bearden, William O., Jay P. Carlson, and David M. Hardesty (2003), "Using Invoice Information to Frame Advertised Prices," Journal of Business Research, 56 (May), 355-366.
  • Crockett, David, Sonya A. Grier, Jacqueline A. Williams (2003), "Coping with Marketplace Discrimination: An Exploration of the Experiences of Black Men," Academy of Marketing Science Review [Online] (4).
  • Sharma, Subhash and Danny Weathers (2003), "Assessing Generalizability of Scales Used in Cross-National Research," International Journal of Research in Marketing, 20, 287-295.

2002 Marketing Publications

  • Taylor, Valerie and William O. Bearden (2002), "The Effects of Price on Brand Extensions Evaluations: The Moderating Role of Extension Similarity," Journal of the Academy of Marketing Science, 30 (Spring), 131-140.
  • Hardesty, David M., Jay P. Carlson, and William O. Bearden (2002), "Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism toward Advertised Prices," Journal of Business Research, 56 (May), 355-366.
  • Monga, Alokparna (2002), "Brand as a Relationship Partner: Gender Differences in Perspectives," Advances in Consumer Research, Volume XXIX, p. 36-41.
  • Monga, Ashwani and Michael J. Houston (2002), "The Brand Extension Evaluation Process: Insights from the Continuum Model of Impression Formation," Advances in Consumer Research, eds. Susan Broniarczyk and Kent Nakamoto, 29, 188-189. Competitive Paper, ACR Conference, Austin, Texas, 2001.
  • Sharma, Subhash and Manoj Malhotra (2002), "Spanning the continuum between Marketing and Operations," Journal of Operations Management, 20, 211-221.
  • Sharma, Subhash, Kelly Hewett and Bruce Money (2002), "An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships," Journal of the Academy of Marketing Science, 30 (Summer), 229-239.

2001 Marketing Publications

  • Tepper, Kelly, William O. Bearden, and Gary L. Hunter (2001), "Consumers' Need for Uniqueness: Scale Development and Validation," Journal of Consumer Research, 28 (June), 50-66.
  • Bearden, William O. , David M. Hardesty, and Randall L. Rose (2001), "Consumer Self-Confidence: Refinements in Conceptualization and Measurement," Journal of Consumer Research, 29 (June), 121-134.
  • Rose Randall L., William O. Bearden, and Kenneth C. Manning (2001), "Attributions and Conformity in Illicit Consumption: Mediating the Role of Group Attractiveness," Journal of Public Policy and Marketing, 20 (Spring), 84-92.
  • Hewett, Kelly and William O. Bearden (2001), "Dependence, Trust, and Relational Behavior on the Part of Subsidiary Foreign Operations: Implications for Managing Global Marketing Programs," Journal of Marketing, 65 (4), 51-66.
  • Varadarajan, Rajan P., Satish Jayachandran, and J. Chris White (2001), "Strategic Independence in Organizations: Deconglomeration and Marketing Strategy," Journal of Marketing, 65 (January), 15-28 (Winner of the Maynard Award in 2001.)
  • Madden, Thomas J., William R. Dillon, Amna Kirmani, and Soumen Mukherjee (2001), "Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity" Journal of Marketing Research, November, pp. 415-429. Winner of the Paul Green Award for best paper in the Journal of Marketing Research, 2001.
  • Rose, Randy, Ken Manning, Paul Miniard, and Mike Barone (2001), "Understanding the Mental Representations Created by Comparative Advertising," Journal of Advertising, 30 (Summer), 27-39.
  • Rose, Randy, William O. Bearden, and David Hardesty (2001), "Consumer Self-Confidence: Refinements in Conceptualization and Measurement," Journal of Consumer Research, 28 (June), 121-134.
  • Rose, Randy, William O. Bearden, and Ken Manning (2001), "Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness," Journal of Public Policy & Marketing, 20 (Spring), 84-92.
  • Sharma, Subhash, Ron Niedrich and Doug Wedell (2001), "Reference Price and Price Perceptions: A Comparison of Alternate Models," Journal of Consumer Research, 28 (December), 339-44.