Time: 8:00 a.m. - 4:30 p.m. Location: 8th floor, Darla Moore School of Business Cost: $95
Driving Growth in Challenging Times This conference is designed for small- to medium-sized businesses that have made it through the start-up period and are poised to grow. The forum will feature business experts and faculty who will share growth strategies specifically for minority business owners. This is not a “tips and techniques” workshop, rather a focus on approaches that will help business owners move their businesses forward and generate additional sales. The day begins with networking at breakfast, proceeds through table topics over lunch, and concludes with a panel of experts who will answer questions about driving growth. Featured Speakers: • David Crockett, associate professor of marketing • John Stern, adjunct professor of management • Kiosha Gregg, of Kiosha Gregg Digital Media Consultancy • Jerry Ellison, of JBE, Inc. • Terris Riley, of New Venue Technologies • Succeed by using various marketing strategies designed for small businesses. • Position your company for growth by gaining strategic insights into human resources, taxation, legal and banking considerations. • Acquire and manage government contracts to give your business the necessary resources to extend your reach without exceeding your ability to deliver. • Advertising, social media, marketing and branding experts will update you on the latest trends and issues for small businesses. You will learn how to position your brand to be at the forefront of the public’s mind. You will gain insights about traditional advertising and social media, such as how to maximize low-cost campaigns to convert prospects into customers. Presenters will offer information about return on investment decisions and how to scale your business, as well as approaches for infrastructure decisions. Also covered will be human relations, information technology and “cloud computing,” as well as organizational and structural considerations for small businesses. FOR MORE INFORMATION: Marc Himes 803.206.7398 marc.himes@moore.sc.edu
• Succeed by using various marketing strategies designed for small businesses. • Position your company for growth by gaining strategic insights into human resources, taxation, legal and banking considerations. • Acquire and manage government contracts to give your business the necessary resources to extend your reach without exceeding your ability to deliver.
A six-day workshop for faculty who are teaching or preparing to teach international business
International business is essential for today’s business schools. Students are demanding international expertise to compete in the global business environment. Faculty Development in International Business provides the tools and knowledge needed to internationalize your school business curriculum.
FDIB is a series of five concurrent seminars. Each participant chooses one seminar and spends a week with some of the top faculty in the international business field, developing both professional knowledge about the particular topic and the pedagogical skills that will enhance teaching of the subject.
Added Program! Global Sustainability Seminar – Monday, June 11th
New this year: Faculty Development Program in the Global Sustainable Enterprise, featuring seven new cases developed with the cooperation of Walmart, a leader in the application of practices in sustainability to the conduct of global business.
The Moore School’s mission is to provide a hands-on educational experience and to deliver product knowledge, quantitative skills, and market experience in the dynamic fields of investment portfolio, asset/liability and financial management.
Classes start with the fundamentals of valuation and securities pricing. Classes then develop specific investment portfolio management expertise, comprehensive investment product knowledge, and an overview of asset and liability management.
An interactive two day program designed for senior managers interested in implementing a sustainability program in their organization or individuals tasked with leading a sustainability initiative. We begin with a top-leadership perspective on sustainability: Firms have implemented sustainability programs to reduce costs, manage risks, build reputation, brand products and express values.
Given the wide range of goals assigned to sustainability programs, it is important to understand: the need to develop a clear vision of what will be achieved through sustainability efforts.
Implementation: • designing the mandate of a sustainability office or executive to lead new initiatives • strategies toward incorporating external stakeholders into an on-going dialogue as a source of ideas and support • the criteria and processes by which individual projects are chosen and evaluated • aligning vision of sustainability with the internal capabilities including marketing & operations
Functional strategies designed to achieve sustainability goals: • New approaches toward internal operations that have led firms to reduce costs while decreasing their environmental footprint. • explore the issues involved in selling and branding sustainable products, including marketing and product certification. • examine the need to align functional strategies with broader organizational vision and strategy.
Teaching Method The program is interactive designed for participants to think through the full range of issues and challenges in implementing a sustainability program within their own organization. To achieve this goal, we will use an extended case analysis of Wal-Mart’s sustainability initiative.
In partnership with the Sam M. Walton School of Business at the University of Arkansas, the Moore School of Business has conducted over 25 interviews within Wal-Mart about the lessons learned from its experience in sustainability. The cases developed through this project will represent the primary course material for this program. Participants will learn about Wal-Mart’s experience as they discuss the opportunities and challenges of implementing a sustainability program within their own organization.
Here’s what you’ll learn: • Understanding the broad range of social and economic forces driving corporate sustainability (CS) programs • Communicating to stakeholders the business and social cases for a CS program; • Envisioning the possible range of goals that a CS program might encompass; • Identify actionable goals that are most appropriate for your organization; • Design an implementation plan to achieve sustainability goals and objectives.
This is a one-day, interactive program is designed to help business people become more effective speakers. Participants will “learn by doing” - generating presentations and receiving immediate feedback and coaching from our faculty.
Participants will learn how to research topics and audiences, identify their own natural speaking style, and tailor their messages accordingly. They will learn how to overcome common fears associated with public speaking and answer questions with confidence. The majority of the program will be spent preparing, practicing and critiquing speeches.
Participants will: • deliver a well organized, compelling message with confidence and dynamism • effectively analyze audiences and tailor messages to them • identify a natural, comfortable speaking style • think quickly and make unrehearsed presentations • answer questions succinctly and effectively.
Faculty: Brad Stratton, Director, Center for Business Communication Darla Moore School of Business, University of South Carolina Karen Kalutz, Director, Buckley School of Public Speaking